I'm Vinita.

User Researcher | UX Designer

I am a UX researcher and designer creating useful and usable solutions to complex problems.

Currently working as UX Designer and Researcher at Wonderlic on Wonscore which is a SaaS pre-employment testing platform. Previously Associate UX designer at Witlingo where I worked on Voice UX Analytics, Guidelines for content and Alexa Skill Reviews.

Awarded the Outstanding Project Dean's Choice Award at iSchool, University of Maryland for my project "Park Pal - Engaging Millenials in Parks" in 2019.

Selected Projects

About Me

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Currently, I am the UX Designer for the Wonscore product team at Wonderlic. Working with a team of Product Owners, BAs and User researcher, I designed the user experience for Wonscore 2.0 - new Motivation Test, Expanded Results reporting, Structured Interview guide and Onboarding guide. I engage with Marketing, Sales and Customer Success teams to better understand the needs of the users and align on creating a delightful end-to-end user experience.

After an undergrad in CS, I worked as a Mobile Software Developer for an ecommerce company, Infibeam, where I collaborated with the product manager and UX designer to co-design and develop functional prototypes and proof of concept mobile apps using Javascript, Swift and Xcode. Passionate to solve user problems through design, I pursued my master's in HCI from University of Maryland. During my master's, I worked with Montgomery County Park Services on the Park Pal project.

I'm a self starter who uses design driven by research and data to solve problems for users and businesses. To increase awareness about user profiling and content targetting, I created a personality quiz at the innovtationWorksLab for CNN health.

I'm open to full-time opportunities! If you're interested in any of my works, please contact me at vinitalatre@gmail.com

My Design Process

Discover

  • Use methods like Contextual inquiry, Structured User interview to get qualitative data and deeper insights to user's problems.
  • To get more specific understanding from a larger group, use survey and analysis of usage.
  • In absence of real users, collaboration with Internal Stakeholders, literature review and Market trends analysis can fuel Brainstorming, Scenario Mapping and Storyboarding user pain points.

Define

  • Create Problem definition or Goals statement for the project considering both User goals and Business goals.
  • Understand target users using Persona mapping, Identity models, customer journey map and Empathy maps. Also mapping user challenges through Jobs-to-be-done framework, Experience Models - Day in LifeModel, User flows, User Environment Design
  • Defining key successs metrics for the project

Prototype

  • Designing wireframes, low and high fidelilty prototypes and UX copy.
  • Iterating designs through Sketching, whiteboarding based on user insights, information architecture and visual design principles. Essential to validate the design against the goal and metrics
  • Internal stakeholders review using functional prototypes, technical proof of concept and product reviews

Test

  • Recruiting and selecting users for user testing. Creating testing protocol using appropriate methods like Usability testing, User studies or Contextual Inquiry to test user flows, accessibility, concepts, text and visuals.
  • Without users Heuristic evaluation, Cognitive walkthrough with designers.
  • Data collection and benchmarking for long term testing and analysis